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Start movie night right with the LG UM7300 55” 4K HDR LED UHD Smart TV, with a screen that provides four times the resolution of Full HD. Its powerful quad-core processor enhances picture and sound, while 4K Active HDR adjusts picture scene by scene. LG UHD TV also combines LG ThinQ® with the voice assistance of the Google Assistant* and Alexa** to control your entertainment and smart home. It’s TV that transforms your experience. With the IPS 4K panel, sink into the warmth of LG UHD TV’s vivid, rich picture. Its spectacular realism and accurate colour from wide viewing angles. Discover the magic of smart home voice control and personalized content recommendations on LG’s award-winning interface. LG UHD ThinQ AI TV listens, thinks and answers to provide the ultimate personalized entertainment and control over your smart home. LG UHD TVs offer sleek modern lines and lightweight frame.