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WHAT IT IS. DevaCurl Ultra Defining Gel Strong Hold No-Crunch Styler is an ultra hold moisturizing and defining gel. Dissolves instantly when applied to wet hair and dries forming a moisture-protective cast to enhance curls. From PUREBEAUTY Salon & Spa. 32oz. Made in USA. WHO IT'S FOR. Great for wavy, curly, and super curly hair.